BC.GAME, the iGaming platform, has announced a groundbreaking $40 million partnership deal with English football club Leicester City. This collaboration represents a significant milestone in Leicester City's history, as BC.GAME's branding will prominently appear on the team's shirts starting from the 2024/25 season.
As part of this expansion, BC.GAME will introduce its own cryptocurrency, $BC. This native token is designed to provide unique value to both token holders and platform users, offering various incentives and practical features. $BC will serve as both the governance token and the utility token for the game products on BC.GAME.
The launch of $BC signifies a major advancement for the platform. By integrating this cryptocurrency, BC.GAME aims to enhance the gaming experience and foster a sense of community among players. Users can now enjoy seamless transactions and exclusive benefits that were previously unavailable.
BC.GAME has been a strong supporter of the Bitcoin Lightning Network since 2019, displaying its commitment to advancing the crypto space. To reflect this support, the 'B' in BC.GAME's logo on the jerseys has been transformed into '₿'. As evidenced by its position at 16th on 1ml.com's rankings, BC.GAME plays a prominent role in the crypto community.
To support the growth of $BC, BC.GAME has devised robust tokenomics and growth strategies. Community airdrops, liquidity mining, and comprehensive marketing initiatives will create a vibrant market and deliver consistent user value. The community airdrop rewards early supporters and active participants, while liquidity mining ensures the stability and value of $BC.
BC.GAME's comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts aim to increase the visibility and adoption of $BC in the competitive crypto market.
In addition to these developments, BC.GAME has formed a strategic partnership with Leicester City Football Club, which will run from August 2024 to May 2026. As part of this agreement, BC.GAME's logo will be prominently featured on Leicester City's team jerseys, significantly enhancing the platform's global visibility.
Leicester City, known for its unexpected Premier League victory in 2016 and its FA Cup win in 2021, boasts a rich history and a passionate fan base. This partnership aligns with BC.GAME's strategy of connecting with prestigious sports entities and leveraging the club's international appeal. The collaboration will not only increase brand recognition for BC.GAME but also provide Leicester City fans with exciting new opportunities to engage with the team.
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