Mark Firth Named as Verasitys New CEO and General Counsel

FOR IMMEDIATE RELEASE
London, June 20th 2024
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Verasity
, a groundbreaking advertising ecosystem utilizing open-ledger technology and creators of the internationally patented Proof of View technology to combat digital ad fraud, is pleased to announce the appointment of Mark Firth as its new Chief Executive Officer (CEO) and General Counsel. Firth will be taking over from RJ Mark, who will be transitioning from CEO to focus exclusively on his role as Founder.
With over 20 years of senior leadership experience in consumer products, technology, and consulting industries, Firth brings a wealth of knowledge to Verasity. Prior to joining the company, he held the position of Director at investment group Prosus, where he provided strategic guidance to OLX Group businesses worldwide in various General Counsel roles.
While at Prosus, Firth played a pivotal role in the growth of Dubizzle.com from a startup to a nine-figure enterprise. He also held executive positions at Letgo and other OLX Group entities. With a deep understanding of corporate and commercial law spanning the Middle East, Africa, Europe, and the US, Firth is well-prepared to lead Verasity into its next phase of development.
Founder of Verasity, RJ Mark, expressed his excitement about Firth joining as CEO, stating, “I have full confidence in Mark's ability to lead Verasity to new heights. This is an incredibly exciting time for us.” Mark continued, “As Mark takes on the role of CEO, I will continue to oversee the company's growth and development, ensuring our strategic goals are achieved and our vision is realized. I look forward to collaborating closely with him to further our mission of combating digital ad fraud and fostering innovation.”
In his new role, Firth remarked, “It is an honor to lead Verasity as CEO.” He added, “Verasity's commitment to enhancing safety and trust in the programmatic ecosystem, along with its innovative IVT solutions, is crucial for the industry's advancement. I am thrilled to guide the company forward, expanding our presence across web2 and web3, and establishing Verasity as a leading force in the global advertising arena.”
Firth's appointment comes at a pivotal moment as Verasity prepares to implement a dual token model in its ecosystem. Additionally, the company is gearing up for its third annual launch event at the Cannes Lions Festival, with over 70 senior industry executives expected to attend and explore VeraViews, Verasity's subsidiary offering an end-to-end advertising solution. Firth's leadership will be instrumental in guiding Verasity through this exciting phase of expansion.
About Verasity
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Verasity is an open-ledger ecosystem dedicated to combating advertising fraud, providing accessible infrastructure for publishers and advertisers, and rewarding users for engaging with video content. With expertise in the advertising and video player industries, Verasity integrates its ecosystem with its internationally patented 'Proof of View' blockchain technology. This technology is the most effective and transparent solution for preventing ad fraud and maximizing video programmatic monetization. Learn more at
www.verasity.io
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