A Nasdaq-listed firm unleashes a $100 million XRP deployment via Flare, revolutionizing DeFi-based treasury management and igniting a new era of institutional crypto finance dominance.
$100M XRP Goes Live With Flare as Vivopower Redefines Corporate Treasury
Vivopower (Nasdaq: VVPR), a publicly traded company transitioning into an XRP-focused digital asset enterprise, announced on June 10 a definitive strategic partnership with Flare to deploy $100 million in XRP as part of its institutional treasury initiative. This arrangement signals the company’s first large-scale move under its new digital asset strategy. According to the announcement:
The agreement initiates the deployment of Vivopower’s XRP holdings through a scalable framework, beginning with a benchmarked initial phase of US$100 million.
“This marks the first major execution of Vivopower’s new corporate strategy and a significant validation of the XRP ecosystem’s utility for institutional treasury management,” the announcement adds. Kevin Chin, Executive Chairman and CEO, underscored the firm’s objective: “It’s no longer enough to simply hold XRP; the duty to our shareholders is to make it productive.”
The company is utilizing Flare’s FAssets system, a non-custodial mechanism that allows XRP to interact with decentralized finance (DeFi) protocols in a secure and programmable environment. Hugo Philion, co-founder of Flare, described the broader function of the system: “Our FAssets system is a direct application of that core technology. It is more than just a bridge; it’s a gateway that allows institutions to bring assets like XRP into programmable DeFi environments to generate yield, all while retaining their fundamental security.”
The network, backed by Ripple Labs and with a $1.9 billion market capitalization, offers protocols such as Firelight to generate yield. Vivopower outlined this compounding strategy explicitly:
Vivopower will generate yield via protocols on Flare, such as Firelight, and reinvest that income directly back into its core XRP holdings, creating a perpetually compounding and capital-efficient treasury.
As part of this model, Vivopower will hold Ripple’s upcoming RLUSD stablecoin as its primary reserve asset to ensure regulatory compliance and liquidity stability. The shift to an XRP-centric treasury is supported by a consortium of international shareholders, including Prince Abdulaziz bin Turki bin Talal Al Saud, and guided operationally by former Ripple executives from Asia. The company has branded its approach as “XRPFi,” emphasizing regulatory clarity, yield sustainability, and real-world asset backing. This move further positions XRP as a central asset in institutional finance and could encourage broader adoption of DeFi-based treasury management models among publicly traded entities.