Trump Media has unveiled a $250 million plan to launch crypto ETFs and SMAs, blending patriotism with digital finance for global investor appeal.
Trump Media Introduces ETF Strategy Featuring Bitcoin and Made-in-America Assets
Trump Media and Technology Group Corp. (TMTG), which trades on the Nasdaq under the ticker DJT, outlined plans Monday to initiate a partnership with Crypto.com aimed at launching a suite of exchange-traded funds (ETFs) and separately managed accounts (SMAs) this year. The Sarasota, Florida-based company operates the Truth Social platform and is majority-owned by U.S. President Donald Trump.
The effort, still pending a final agreement and subject to regulatory approval, is part of a broader fintech expansion under Trump Media’s Truth.Fi brand. The announcement details:
The ETFs, made available through Crypto.com’s broker dealer Foris Capital US LLC, are expected to comprise digital assets as well as securities with a Made in America focus spanning diverse industries such as energy.
The strategy includes a financial commitment of up to $250 million from Trump Media’s own reserves. “The ETFs and SMAs, both of which TMTG is planning to invest in via its own cash reserves, are part of a TMTG financial services and fintech strategy using up to $250 million to be custodied by Charles Schwab,” the company explained.
The proposed ETFs will rely on Crypto.com’s infrastructure for technical and asset support. As detailed in the announcement: “Crypto.com will support the backend technology, provide custody, and supply the cryptocurrencies for the ETFs, which are anticipated to include a unique ETF basket of cryptocurrencies incorporating bitcoin, cronos, and other crypto assets.”
TMTG Chairman and CEO Devin Nunes positioned the move as both an ideological and financial shift: “We’re excited to join Crypto.com, along with our partner Yorkville America, to launch America First investment products supporting innovative crypto ventures, great American companies, and cutting-edge technologies.” He added that the goal is to empower investors with offerings that “adhere to their principles and that support superior U.S. companies precisely focused on their core businesses.”
The rollout aims for a broad international footprint, with expected availability across major regions. As stated in the release:
Planned to launch later this year subject to definitive agreement and regulatory approval, the funds are expected to be widely available internationally including in the United States, Europe, and Asia, across existing platforms and brokerages.
Crypto.com CEO Kris Marszalek expressed enthusiasm for the collaboration: “We are proud to partner with Truth Social and Yorkville America, and to support the launch of these new ETFs, including the first of its kind basket of tokens including CRO. These ETFs will give consumers more options from a brand with a loyal following.” The alliance underscores Trump Media’s push into financial services, while expanding Crypto.com’s reach into politically branded digital finance products.