Unstoppable Domains and Blockchain.com have joined forces to collaborate on the creation of a DNS-enabled Web3 domain. The primary objective of this initiative is to integrate Web3 domains into the conventional web ecosystem by means of an application to the Internet Corporation for Assigned Names and Numbers (ICANN).
Unstoppable Domains and Blockchain.com are planning to present the ".blockchain" domain for ICANN's upcoming six-year registration program. If approved, this domain will join the ranks of established top-level domains such as .com and .org. The collaboration aims to bridge the gap between Web2 and Web3 domains, leveraging Blockchain.com's extensive user base and transaction history to drive adoption.
"We are extremely excited to partner with Blockchain.com on this ambitious project," said Sandy Carter, COO of Unstoppable Domains in a press release shared with Bitcoin.com News. "Our alliance is geared towards starting with a Web3 domain to test and implement a cost-effective solution. This step will help us in planning and strategizing for the upcoming ICANN work."
The .blockchain domain has been designed to provide a cost-effective, integrated naming solution for businesses, cities, and localities, building upon the existing initiatives of Unstoppable Domains. The companies emphasize that their partnership represents a strategic move towards a user-centric web, with the potential to introduce more Web3 domains alongside their traditional counterparts.
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